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Discovering your style is deep work.

This deep work is worth it. 

As an Image Architect, I work with you to create an external image and wardrobe that matches who you know yourself to be. It is about representing your most authentic self in all ways, and using clothing as the communication tool that it is.

It helps you trust yourself and get comfortable with how you express your sense of self through your clothing. 

Your outward expression of style through your wardrobe gets to be deeply personal and aligned with your personality, values, and lifestyle.

 
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Yet, this process can feel daunting.

I’m here to help you navigate your self-discovery as you learn to make decisions that work for you, help you feel good about dressing up, and design solutions that fit your life.

 
 
 

I bring my decades of experience in the fashion industry and a trauma-informed approach to coaching to support you through this discovery.

We explore your thought patterns and decision-making along the way so that you recognise why you make your current buying and style decisions, and how to approach decision-making in a way that feels authentic to you.

Finding your style is one of the most fun and memorable things you can ever do for yourself. 

It’s like getting coached through a process of self-discovery…through your closet.

 
 
 

 Frequently Asked Questions:

 

+ What is an Image Architect?

I work with you to create an external image and wardrobe that matches who you know yourself to be. It is about representing your most authentic self in all ways, and using clothing as the communication tool that it is.

+ What are all the ways I can work with you?

I customize your offering based on your specific situation and needs. In person and 1:1 services require a larger investment, while group offerings are more budget friendly. The first step is to fill out an application form to work with me.

+ What is the time commitment required?

The time committment varies depending on whether it is in person or virtual, and can be completed in a day or be stretched out over several months. This will be estimated in your custom quote.

+ How does the process work?

Once you fill out your application form, I will reach out to arrange a complimentary consultation with you. After which, with your permission you will be sent a custom quote including details and options for you to choose from.

+ What is your guarantee?

I believe in quality over quantity and go above and beyond to ensure your satisfaction, tailoring the experience to meet your specific needs as much as possible.

I fully expect my clients to be as committed as I am to the process. Results will vary based on the actions each individual takes. Since I do not have control over this, I can not make specific guarantees but will certainly do my best to exceed your expectations.

If at any time you have questions or concerns please do not hesitate to bring them up, I’m here to serve you.

+ I have questions and/or feedback, what should I do?

Any enquiries and feedback can be emailed to connect@fashionyourlife.ca

 
 
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Interested in a deeper dive into my story and how it has shaped Fashion Your Life?

 
 

Vision + Mission + Purpose

Fashion Your Life is a vision driven company that operates from a (r)evolutionary belief system

 

The Future of Fashion

1. The purpose behind our mission and vision is for every human to have the space, permission and capacity to express their most authentic self in all aspects of life.

2. We are on a mission to revolutionize the way consumers buy, so they can make more intentional and sustainable purchasing decisions, dramatically reducing the amount of clothing purchased within their lifetime.

3. Our vision is that of a zero waste fashion industry where clothing is made and sold locally all around the globe and makers get paid a fair and livable wage.

 

Purpose

For every human to have the space, permission and capacity to be themselves, we need to evolve, create and bring forth a new way of operating in the world.

Our current ways of operating are limiting for the majority of people in the world and unjustly hold many people back from reaching their fullest potential.

We get to choose in each moment what we want to create for ourselves, others and the world at large. Yet as a collective, we maintain our current behaviours and habits without much consideration of the impact it has on ourselves, our community and the planet.

By taking on fresh perspectives and new daily practices we are creating a new world.

You can be part of that change and have fun at the same time.

This is the (r)evolutionary purpose behind Fashion(ing) Your Life!

 

Mission

When you understand your style, authentic self expression becomes second nature and purchases becoming fewer and further between.

Whether it is clothing purchases, consumption of information or where we choose to spend our time. We often consume without much thought because we have been conditioned to do so by our current systems.

The world of fashion is changing, but it is in small pockets and much too slow. To slow down and buy less is still a radical notion in today’s world of consumerism.

For the collective to evolve in a way that is beneficial for all, not just the few, you must know who you are and what you stand for.

When you know who you are you consume less.

When you know what you stand for you express more.

Clothing is used as a communication tool, purchasing decisions come easily and life becomes much more synergistic.

 

Vision

Fashion is a manner of doing something, and the fashion industries way of operating is to produce more so we buy more.

This leaves us stuck in a perpetual cycle of:

- having a closet full of clothes with nothing to wear

- hoping and dreaming that you find what you want

- settling for stuff that is just good enough

- confusion, frustration and overwhelm

- throw away clothing culture

- retail ‘therapy’

Producing and consuming too much being the root issue.

The fashion industry places large orders with 3rd party factories all around the world to get the lowest price possible, all while keeping them at arms length so they do not need to take responsibility when realities get exposed.

The industry is changing, one business at a time. Things like sustainable fibres, closed loop systems, fair trade relationships and local production are on the rise.

It is a new way forward.

Fashion Forward.

 

Consume Less, Express More, Fashion Your Life

 
 

Core Values

 

Authenticity

… matters. Showing up as our most authentic selves is a non-negotiable because there simply is no better way to be. Having the ability and capacity to express all the facets of our humanity is critical to living a full life.

Connection

… over competition, because creativity snowballs. Connection includes networking, building community, creative collaborations, an entrepreneurial spirit, resourcefulness and uplifting others.

Uniqueness

… as human beings we are quick to judge those who are different from us. When we take a moment to recognize and appreciate one another’s unique qualities, we are able to flourish and thrive as a species.

Perspective

… is everything. I’m sure you’ve heard the saying ‘put yourself in someone else’s shoes’. Well, the best way to do that is to listen to people who have different lived experiences. Perspective allows each of us to see the bigger picture and understand the context of any given situation.

Transformation

… we believe the purpose of life is to learn, grow and change. Transformation requires facilitation, training, education, innovation, feedback and expansion. We are the change makers.

Sustainability

… and not the greenwashing kind. Here we talk about what it means to develop Sustainable Style with an anti-consumerism lens. It’s all about slowing down, being intentional with our purchases and behaviours so we buy less, reduce waste and preserve planet earth.

Integration

… so you can represent your most authentic self in all areas of your life. Integrating pieces of ourselves utilizing a holistic lens to create safety and belonging, live in authentic alignment, and bring our whole selves out into the world as we unite with our fellow humans.

Joy

… it is our birthright. We are here to have fun and be playful, to experiment and explore, to appreciate beauty and have gratitude for our abundance.

 
 

 Learn more about working together to discover your style, create an authentic image, and build a wardrobe unique to you.